![]() If you can answer the question and show how to make it with four ingredients like our featured snippet above, you have an outstanding shot of getting that click. They’re looking for “what kind of rice do you use to make sushi” because they want to know how to make it. While some users do just want a quick answer (think searching for a fun fact just for the sake of knowing), others will want to know more.This can build trust and brand recognition, establishing you as a trusted expert. They give you major visibility, and even if users don’t click now, they see your website and brand name.I’ve heard people say “well these queries don’t matter because people get the answer they want and then just go about whatever they were doing.”įeatured snippets definitely do matter and can have a big impact on your visibility for two core reasons: It doesn’t hurt that in many cases, featured snippets may also be separated from standard search content by the “People Also Ask” section, which is also a chance to rank well for relevant questions users may be interested in. It’s why featured snippet spots are so coveted and many experienced content marketers try to vy for them: There is nothing above you (except ads in a few rare cases) and you’re set apart from the rest. Having any amount of content (even just a few lines) showing up right at the top of the SERPs is invaluable. If your answer is the most relevant, direct, and authoritative, you’ll likely be the one who gets the snippet. ![]() If I ask Google about the best sustainable brands this year, they’ll produce this list, breaking down much longer content to give me a succinct answer:Īnd if you have a question like “how much is hip replacement surgery,” you’ll get a direct answer like this:įeatured snippets are automatically pulled from Google’s web index it’s not the same thing as something like a meta description, which you get to manually set. They commonly appear as plain text that’s just a sentence or two long, but they can also take the form of lists, definitions, and tables. Check out Wordable now → What are featured snippets?įeatured snippets are brief sections of content that appear at the very top of the search engine’s results that exactly answer a specific user query. ![]()
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